Paid Advertising

ClassUp Paid Ads

I undertook the responsibilities of writing, editing, and producing paid video content for ClassUp’s ad strategy. Our endeavors included rigorous testing of diverse scripts tailored to various demographics, income brackets, and other pertinent parameters. Presented here are the top performers.

I also produced a photo and video shoot.

Organic Content

‘Starting College’ (No Audio)

(Wrote, Directed, Shot & Edited)

I wanted to touch on the anxiety and nerves students might face when starting college. Students might have travelled across the country or even the world so I wanted to capture the first day nerves and essence whilst showcasing that it’s okay to be nervous and that we can walk through it together.

‘‘I am Nicolas’’

(Directed, Shot, Edited)

I wanted to create an interesting and short video outlining key aspects of the famous artist and influencer, Nicolas Villarreal. This ended up being his #1 most viewed video and one of the top performing posts on his page.

BodySonnet Sessions

for Juilliard Choreographer, Moscelyne ParkeHarrison

(Shot/Edited)

I was tasked with creating a promotion for the upcoming season for the dance collective, BodySonnet. I was asked to film and edit a video in my style.

Commercial Photography:

Creating A Sense Of Place